For this project, I decided to create a Logo of using my stiletto pole heels. My course topic is unique styles of fitness. I pole dance, but I also teach pole dancing for UREC, and part of pole dancing can include different styles of shoes, such as sneakers, cowboy boots, stilettos, and ballet point shoes. I typically dance either barefoot or in stilettos. Past that, FitFlow is the name I chose for my website, so I felt it should be included in the logo.
My influences for my design were actually pole clothing brands. I was looking for pole clothing, and notices the logo for Dragonfly pole wear is a dragonfly, the logo for Bad Kitty is the outline of a cat, and the logo for Cleo the Hurricane is a lightning bolt. All of those brands contributes to my idea, which helped to create my idea. The significance of each element in my design was the stiletto which represented pole dancing, another unique kind of fitness, FitFlow is the name of my website, and the outside circle encapsulated the rest of the design.
I took a picture of my heel and uploaded it to my computer, then I sent it to my email so that I could download it for my logo. From there I placed the image in Illustrator, and used to pen tool to outline the stiletto and then cut out the little individual pieces in the strap on the shoe. After I adjusted the lines a little using the point selector tool to make sure the lines followed the shoe properly. Then I used the shape builder tool to remove the pieces near the strap that weren’t part of the shoe. I then created to colors in the swatch section and used them with the gradient tool to create the coloring of the shoe.
For the circle on the outside, I placed down two circles. One I filled with white and the other with black. I sized the black circle to be larger than the white circle, and then placed the white circle on top of the black circle by going to Object- Arrange- Send to Front. After they were on top of each other, I went back to the black circle and used the same colors I had chosen for the shoe to tie the two pieces there.
For the font, I used an Edwardian font style that was already preexisting on Illustrator to type FitFlow. I resized the text to be 72 pt font, and placed in inside the circle. I highlighted the text and created another color with the swatch maker to find a color I felt would pop more than black.
I encountered very few technical challenges while creating my logo. I had a little trouble remembering which tools did what, so I ended up re-watching parts of the Illustrator tutorial videos for help. My largest technical difficulty was that the Adobe Illustrator 2018 doesn’t already have the tools lined up on the side of the screen like it did in the videos. I was able to find all of the tools in under Window at the top of the screen and then drag them into the side bar as needed.



