Logo Project

For this project, I decided to create a Logo of using my stiletto pole heels. My course topic is unique styles of fitness. I pole dance, but I also teach pole dancing for UREC, and part of pole dancing can include different styles of shoes, such as sneakers, cowboy boots, stilettos, and ballet point shoes. I typically dance either barefoot or in stilettos. FitFlow is the name of my website, so I felt it should be included in the logo.

My influences for my design were pole clothing brands. While looking for pole clothing, I noticed the logo for Dragonfly pole wear is a dragonfly, the logo for Bad Kitty is the outline of a cat, and the logo for Cleo the Hurricane is a lightning bolt. Each brand contributed to my idea. The significance of each element in my design was the stiletto which represented pole dancing, the outside circle encapsulated the design, and FitFlow: the name of my website. 

I took a picture of my heel to be used for the logo. I outlined the stiletto using the pen tool and cut out the little individual pieces in the strap on the shoe. After that I adjusted the lines using the point selector tool so the lines followed the shoe properly. Then I used the shape builder tool to remove the pieces that weren’t part of the shoe. I then created two colors in the swatch section and used them with the gradient tool to color the shoe.

For the circle on the outside, I placed down two circles, one filled with white and the other with black. I sized the black circle to be larger than the white circle, and then placed the white circle on top of the black circle. I went back to the black circle next and used the same colors I had chosen for the shoe to tie the two together.

I used 72 pt Edwardian font style. I highlighted the text and created another color with the swatch maker to find a color I felt would pop more than black.

Feedback said I should lighten up the second color, which could have been mistaken for black. Feedback also stated that they would like a shift in the gradient to create a little more equality between the lighter blue and the darker blue. The last comment posted on my original draft stated that they thought I should change what my text said and that I should use a different font, even though the idea of my website is styles of fitness based around flow. I chose to ignore the last comment because I did not feel it was in the best interest of my logo to adjust for that comment.

I decided from there to adjust the gradient, bringing more of the light blue into the logo than before. I then readjusted the darker blue until it was a few shades lighter. I then applied the gradient swatch to the circle.